HAC News & Events

Green Key Global is North America’s leading sustainability certification program.  It is co-owned by the Hotel Association of Canada (HAC) and the….

Aramark is making significant strides in the hospitality industry with innovative use of artificial intelligence (AI) powered applications to enhance the guest experience, empower its operators, and further drive client business objectives. To define its tech-enabled capabilities for the marketplace, the company has launched Hospitality IQ as its hub for AI-powered business applications. ….

What excites you most about your role, especially with member renewal season on the horizon? Are there any new initiatives or goals you’re particularly looking forward to this year? Andrea: Being part of HAC for so many years,….

STR’s Canadian Hotel Industry Outlook for 2025….

The Hotel Association of Canada (HAC) has released a comprehensive report on the rising issue of fraudulent hotel bookings in Canada. This alarming trend is significantly impacting our industry, some key findings from the report include:….

Farhina Balayet is HAC’s Research and Data Visualization Manager, bringing nearly a decade of experience in marketing research and public opinion analysis. Can you share a bit about your background and expertise in marketing research?….