HAC on the Road: Insights | Victoria, BC

Join us in Victoria, BC!

The Hotel Association of Canada is excited to launch its new Regional Events Series, HAC on the Road: Insights, this fall in Victoria, BC.

Join us for a networking breakfast and interactive half-day program designed for leaders from hotel properties in the region. The event will feature:

An update on HAC’s advocacy efforts
Insights from the latest HAC Workforce Trends Report and from STR/CoStar
A hands-on workforce reputation workshop with marketing experts to help hotels position themselves as employers of choice

Victoria Marriott Inner Harbour, Victoria, BC
November 4, 2025
8:00 – 11:30 a.m.

Members (HAC and BCHA): $50
Non-members: $150

Registration has closed.

NOVEMBER 4, 2025

EVENT PROGRAM

8:00 – 8:40 a.m.
Networking Breakfast

8:40 – 8:50 a.m.
Welcome, Land Acknowledgement and Remarks from Sponsor

Industry Updates (8:50 – 10:00 a.m.)

8:50 – 9:00 a.m.
British Columbia Hotel Association (BCHA) Update
Update from BCHA President & CEO, Paul Hawes.

9:00 – 9:10 a.m.
Destination Greater Victoria Update
Update and local market outlook from Destination Greater Victoria President and CEO, Paul Nursey.

9:10 – 9:30 a.m.
HAC Update: Advocacy Priorities & Industry Insights
Hear the latest from HAC’s President & CEO, Beth McMahon and Vice President, Policy and Public Affairs, Adrienne Foster on national advocacy priorities that will shape the future of Canada’s hotel industry.

9:30 – 9:40 a.m.
STR/CoStar Hotel Performance Update
Dive into the latest performance data with STR/CoStar, including key trends impacting property-level decision-making.

9:40 – 10:00 a.m.
Victoria Hotel Industry Consultation
Facilitated discussion on Victoria Hotel Industry’s top priorities and emerging issues.

10:00 – 10:20 a.m.
Coffee Break

Workforce Workshop (10:20 – 11:20 a.m.)

10:20 – 10:40 a.m.
Where the Workforce is Headed
Panel session with HAC’s Vice-President, Policy and Public Affairs, Adrienne Foster sharing exclusive results from HAC’s 2025 Fall Workforce Survey, and Ian Milford, Principal, JRoss Hospitality Recruiters.

10:40 – 11:20 a.m.
Position Yourself as an Employer of Choice
Interactive workshop led by branding experts, TartanBond.

11:20 – 11:25 a.m.
Closing Remarks

Recent News & Headlines

Hotels Canada’s 2026 Annual Workforce Report

Hotels Canada’s 2026 Annual Workforce Report provides timely insights into the trends shaping Canada’s hotel workforce, as operators navigate a changing labour market. The report examines demographic trends, shifting labour dynamics, regional workforce pressures, and the critical role of both domestic and international talent in supporting hotel operations across the country. It also highlight...

Government Responds to Rural Workforce Pressures

The Government of Canada has announced new Temporary Foreign Worker Program (TFWP) measures. This is a direct response to concerns Canada’s hotel industry has...

Hotel Association of Canada Rebrands as Hotels Canada, Marking a New Era for the Industry

March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel...

Advancing the Hotel Sector’s Agenda: HAC Champions Industry Priorities in Ottawa

HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies - advocating for practical policies that support workforc...

All News