Advocacy

Advocating for you. Sharing insights on key issues, policy wins and how they affect your business every day.

Advocacy Priorities

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Workforce

As global travel surges, our sector faces a critical workforce shortage, with hundreds of thousands of vacancies. To meet demand, we advocate for policies that will increase access to both domestic and international workers.

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Housing

Unchecked short-term rental growth in Canada’s biggest cities is a major contributor to the housing crisis. We advocate for measures to return these units to the housing market for all Canadians.

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Global Competitiveness

Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers. We advocate to boost Canada’s international competitiveness.

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HAC in Action

Federal Budget & Other Government Consultations

Through Federal Budget and other policy consultations, parliamentary committee appearances and meetings with government officials, HAC advocates for investments and policies that address the industry’s most pressing needs and challenges.

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Parliament Hill Day – #HAContheHill

Every year, hoteliers from across the country descend on Parliament Hill for #HAContheHill. This prestigious event raises awareness of key industry issues among Members of Parliament, Senators, and other influential political figures.

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Recent News

null HAC’s Adrienne Foster Discusses Labour Challenges on ‘Checking In’ Podcast

HAC’s Adrienne Foster, Vice-President, Policy and Public Affairs, recently joined David McMillan, President of AXIS International, and Steve Renard, President of Renard International Search Consultants, and host Rosanna Caira, Editor and Publisher of Hotelier, on an episode of ….

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Ecolab Canada Partners With Hotel Association Of Canada As Premier Sponsor, Offering Cutting-Edge Solutions For Sustainable Hospitality

The Hotel Association of Canada (HAC) is excited to announce Ecolab Canada as its newest Premier Partner. ….

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Hotel Association Of Canada Announces 2024 Board Of Directors

The Hotel Association of Canada (HAC) announced its 2024 Board of Directors at its Annual General Meeting in Montreal…..

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Resources

Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

HAC 2024 Budget Recommendations

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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HAC Issue Brief – Housing Shortage

Canada faces a housing crisis exacerbated by the growth of illegal short-term rentals in major cities. Many HAC members are repurposing guest rooms to house refugees and staff, with some providing below-market housing options. Short-term rentals, dominated by commercial operators, are significantly driving up rental rates, adding over $2 billion in extra rent over five years in British Columbia alone.

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HAC Issue Brief – Global Competitiveness

Despite global travel’s rebound, Canada is losing out to other top destinations due to insufficient tourism investment. International visitors are crucial as they spend three times more and stay longer than domestic tourists, bringing significant jobs and revenue to Canada.

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HAC Workforce Growth Strategy: Talent Lifecycle

Check out this infographic for 12 ways to invest in employee development at your hotel.

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HAC Workforce Growth Strategy: The New Workforce Reality

More than half of Canada’s workforce are Millennials or Gen Z. Learn what’s important to them.

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HAC Workforce Growth Strategy: Talent Lifecycle Phases

This infographic illustrates the and explains the five phases of the talent lifecycle.

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HAC Workforce Growth Strategy: Quick Start Guide

Check out HAC Workforce Growth Strategy Quick Start Guide for 12 easy and inexpensive tips to attract and keep hotel talent.

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Hotel Association of Canada Hotel Workforce Action Plan

The Hotel Association of Canada Hotel Workforce Action Plan provides an overview of the key pressures faced by the sector as well as recommendations to address the industry’s workforce challenges at every phase of the talent lifecycle (Attraction, Recruitment, Retention, Development, & Separation).

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Hotel Association of Canada Strategic Plan (2023-25)

HAC’s 2023-25 Strategic Plan outlines its vision, mission, and strategic objectives.

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HAC Overview – CBRE Study – Winnipeg, MB

This CBRE study analyzes Airbnb’s impact on Winnipeg’s accommodation market, highlighting the dominance of entire-home rentals and significant revenue from multi-unit hosts. The report contrasts Airbnb’s limited job creation and tax contributions with the hotel sector’s substantial economic impact and investments in new developments.

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HAC Overview – CBRE Study – Victoria, BC

CBRE’s analysis of Airbnb’s effect on Victoria reveals the dominance of entire-home rentals and the significant revenue generated by multi-unit hosts. The study highlights the stark contrast between Airbnb’s limited job creation and tax contributions versus the hotel sector’s considerable economic impact and investments in new properties.

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HAC Overview – CBRE Study – Vancouver, BC

This CBRE study explores Airbnb’s impact on Vancouver’s accommodation market. Entire-home rentals dominate the Airbnb sector, with multi-unit hosts contributing a large portion of the revenue. The report emphasizes the hotel sector’s substantial economic contributions, job creation, and significant investments compared to the minimal impact of Airbnb.

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HAC Overview – CBRE Study – Toronto, ON

This study by CBRE for the Hotel Association of Canada examines the impact of Airbnb in Toronto. It highlights the significant role of entire-home rentals, with multi-unit hosts generating substantial revenue. The report contrasts the minimal job creation and tax contributions of Airbnb with the hotel sector’s robust economic impact and investment in new developments.

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HAC Overview – CBRE Study – Regina, SK

CBRE’s analysis of Airbnb in Regina highlights the dominance of entire-home rentals and the revenue generated by multi-unit hosts. The study contrasts Airbnb’s limited economic impact with the hotel sector’s significant contributions to job creation, tax revenue, and property development.

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HAC Overview – CBRE Study – Quebec City, QC

In Quebec City, CBRE’s study reveals the prevalence of entire-home rentals within Airbnb and the significant revenue from multi-unit hosts. The report emphasizes the hotel sector’s robust economic contributions, job creation, and substantial investments compared to Airbnb’s minimal impact.

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HAC Overview – CBRE Study – Ottawa, ON and Gatineau, QC

This CBRE study evaluates Airbnb’s impact on the accommodation market in Ottawa and Gatineau. Entire-home rentals and multi-unit hosts play a significant role, while the report highlights the contrast between Airbnb’s limited contributions and the hotel sector’s substantial economic impact and investments.

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HAC Overview – CBRE Study – Montreal, QC

CBRE’s analysis of Airbnb’s presence in Montreal shows the dominance of entire-home rentals and the substantial revenue from multi-unit hosts. The study underscores the differences in economic impact, job creation, and investments between Airbnb and the traditional hotel industry.

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HAC Overview – CBRE Study – Halifax and Dartmouth, NS

The CBRE study on Airbnb in Halifax and Dartmouth highlights the significant role of entire-home rentals and the revenue generated by multi-unit hosts. The report compares Airbnb’s minimal economic contributions with the hotel sector’s robust job creation, tax revenue, and investments in new developments.

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HAC Overview – CBRE Study – Edmonton, AB

CBRE’s examination of Airbnb in Edmonton reveals a heavy reliance on entire-home rentals, with substantial revenue from multi-unit hosts. The study contrasts Airbnb’s limited economic impact with the hotel sector’s significant contributions to job creation, tax revenue, and property development.

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HAC Overview – CBRE Study – Calgary, AB

In Calgary, CBRE’s study underscores the prominence of entire-home rentals within Airbnb and the notable revenue from multi-unit hosts. The report details the disparity in economic contributions, job creation, and investments between the Airbnb sector and the traditional hotel industry.

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HAC Overview – Canada’s Hotel Industry

Canada’s hotel industry is a significant economic contributor, generating $22 billion in economic activity and employing over 228,000 people. The sector consists of 45% brand management companies and 55% independent hotels, with small businesses making up 75%. It supports various industries and offers meaningful employment, with advanced skills development and growth opportunities, particularly for Indigenous people, new Canadians, and women.

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HAC Report – Short-term Rentals in a Digital Economy

Explore HAC’s framework designed for Canadian regulators to effectively manage the dynamic short-term rental market. These strategies safeguard affordable housing, ensure community safety, promote fair competition, and streamline tax collection. Innovative steps include host and platform registration, usage caps, health standards, and robust enforcement, all aimed at creating a balanced and thriving rental ecosystem.

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HAC Overview – Short-term Rentals in a Digital Economy

Explore a transformative framework for Canadian regulators to effectively manage the booming short-term rental market. Discover how modern regulations can protect affordable housing, ensure public safety, foster fair competition, and streamline tax collection. Strategic steps include host and platform registration, usage caps, health standards, and robust enforcement to create a balanced and thriving rental ecosystem.

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HAC Report – Airbnb and the Hotel Sector in Canada

This report by CBRE for the Hotel Association of Canada analyzes the growth and impact of Airbnb on the Canadian hotel industry. It highlights the substantial differences in job creation, revenue generation, and capital investments between the sectors, emphasizing Airbnb’s rapid expansion and potential tax contributions.

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HAC Overview – Airbnb and the Hotel Sector in Canada

Airbnb’s presence in Canada has significantly grown, with 70,000 hosts and over 100,500 listings generating half a billion in revenue from April 2016 to March 2017. Multi-unit hosts, though only 7% of all hosts, contribute 30% of the revenue. While the hotel sector invested $6 billion in new developments, Airbnb mainly repurposes existing properties. Despite the surge, Airbnb’s job creation is minimal compared to the hotel sector, which supports 191,600 jobs.

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HAC Housing – Canadians Concerned about Airbnb’s Impact

A study by the Hotel Association of Canada reveals that most Canadians are worried about the impact of Airbnb on their communities. Only 1% believe Airbnb has a positive effect on their neighborhood’s quality of life. Many Canadians feel less safe with nearby short-term rentals, leading to a call for stricter regulations and limits on rental durations.

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