Competition is Fierce
Investing in Canadian Tourism
While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.
International travellers spend 3x more and 3x longer than domestic
Advocating for Destination Canada Investment
Reclaiming Canada’s Tourism Prominence
Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.
Key Industry Win:
International Convention Attraction Fund, administered by Destination Canada to boost business events. Read MoreRecent News
To assist with forecasting for 2025, Avendra International releases its annual cost outlook, The Avendra Edge, highlighting key macroeconomic trends and supply chain solutions to as….
Read MoreThe Hotel Association of Canada (HAC) is pleased to announce the appointment of Beth McMahon, MES, as its new President & CEO, effe….
Read MoreGreen Key Global, North America’s leading sustainability certification program, has announced an exciting revamp of their ….
Read MoreResources
Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.
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