HAC’s Proposal for the Federal Tourism Growth Strategy
The Hotel Association of Canada’s (HAC’s) is pleased to share the final submission for the federal Tourism Growth Strategy consultations.
Access the Hotel Association of Canada’s Tourism Growth Strategy Submission
This spring, the Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance launched consultations to develop a new Federal Tourism Growth Strategy to plot a course for growth, investment and stability for the tourism sector.
HAC’s hotel-specific strategy addresses current issues and provides recommendations to drive future growth for hotels. We are thankful for strong member participation in the development of HAC’s submission through focus groups, surveys and direct feedback.
As always, broader tourism sector alignment is critical to success. As you may know, HAC co-chairs the Coalition of Hardest Hit Businesses (CHHB) – a group of more than 120 business associations in the tourism space – with the Tourism Industry Association of Canada (TIAC). Together we developed an industry-wide submission which includes four pillars: Labour, Borders and Transportation, Investment and Building a Regenerative and Inclusive Tourism Sector. Access the CHHB Tourism Growth Strategy Submission.
HAC’s Strategic Plan – Leading Forward: 2030
Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But this pace also brings advantage—fresh openings, bold innovations, and momentum for those prepared to adapt. In times like these, purposeful direction matters. HAC is pleased to share HAC’s new Strategic Plan, Leading Forward: 2030, which d...
Read MoreThe Hotel Association of Canada (HAC) is pleased to announce that Mandy Farmer, CEO of Accent Inns Inc., has been appointed Chair of the HAC Board of Directors ...
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On November 18, 2025, Senator Karen Sorensen introduced Senate Inquiry No. 8: The nation-building value of tourism in Canada — drawing national attention to t...
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