The Hotel Association Of Canada Welcomes New Multi-Million Dollar Business Events Bid Fund

HAC is thrilled with the launch of Destination Canada’s new, three-year, International Convention Attraction Fund which will boost the country’s global competitiveness in attracting major international conventions, conferences, and events to Canada. This $50 million investment from the 2023 Federal Budget was one of HAC’s key asks.

ICAF will boost to hotel occupancy in the off-season, drive economic growth and cement Canada as a premier travel destination.

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Hotel Association of Canada Rebrands as Hotels Canada, Marking a New Era for the Industry

March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel Association of Canada is introducing a new name and brand identity—Hotels Canada. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growt...

Advancing the Hotel Sector’s Agenda: HAC Champions Industry Priorities in Ottawa

HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies - advocating for practical policies that support workforc...

2026 National Day for Human Trafficking Awareness: Joint Statement from Canada’s Hotel Associations

February 19, 2026 — On National Human Trafficking Awareness Day in Canada—and throughout the year—Canada’s hotel industry is united in taking action to ...

HAC’s Strategic Plan – Leading Forward: 2030

Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But thi...

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