HAC Resource Centre

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

Canada faces a housing crisis exacerbated by the growth of illegal short-term rentals in major cities. Many HAC members are repurposing guest rooms to house refugees and staff, with some providing below-market housing options. Short-term rentals, dominated by commercial operators, are significantly driving up rental rates, adding over $2 billion in extra rent over five years in British Columbia alone.

Despite global travel’s rebound, Canada is losing out to other top destinations due to insufficient tourism investment. International visitors are crucial as they spend three times more and stay longer than domestic tourists, bringing significant jobs and revenue to Canada.

Influence where it matters. The Hotel Association of Canada’s Affiliate Membership provides access to an executive business audience with decision making authority. Increase your visibility, expand your network, become an industry expert, and take advantage of exclusive discounts and member-only sponsorship opportunities. Contact us today to discuss your objectives and see how a sponsorship or partnership opportunity with HAC can help you reach them.

Check out this infographic for 12 ways to invest in employee development at your hotel.