Quebec steps up to support aching tourism and hotels: reaction from the Hotel Association of Canada

In light of today’s Government of Quebec announcement concerning significant financial commitments for the recovery of its tourism and hotel sector, the President of the Hotel Association of Canada Susie Grynol declared as follows:

“The Hotel Association of Canada and its Quebec partner the Association Hôtellerie Québec have been working very closely with governments to raise awareness on the extremely complicated and precarious situation of hotels across the country. As choice employers of 300,000 Canadians and operators of structuring infrastructures for businesses and communities in every city and town, hotels have been hit first and the hardest by COVID-19, and will take the longest to recover. While federal response programs such as the wage subsidy, interest-free loans and limited loan guaranteed for SMBs have helped, they will not replace the critical mass of leisure and business travellers needed for Canadian hotels and their tourism partners to continue operating sustainably and profitably,” declared Susie Grynol.

“With its $753 millions injected directly into supporting tourism and hotels in Quebec and the strong encouragement to enjoy the summer responsibly, the Government of Quebec recognizes that the tourism and hotel sectors are important vectors of economic development in cities and regions across its territory, are choice employers and boast Quebec as a destination to visit. While these commitments are critical for ensuring our sector survives the pandemic, we need to ensure that Canada has a plan in place to get Canadians travelling again this summer. Canadian hoteliers and I are calling on the Government of Canada and the governments of all Provinces to follow Quebec’s example: invest in the tourism and hotel sectors now with robust recovery and restart plans to ensure these infrastructures and jobs can continue to support Canada’s economy in cities and towns big and small,” concluded Grynol.

Download PDF

How Green Key Global Strengthens Hotel Performance

Driving Efficiency and Sustainability in Canada’s Hotel Industry Sustainability is no longer optional — it is a competitive necessity. Guests and corporate clients increasingly expect hotels to demonstrate environmental leadership, while operators continue to seek ways to improve efficiency and reduce costs. That’s why the Hotel Association of Canada has partnered with Green Key Global...

Read More
Career Opportunity: Membership Services Specialist

We are seeking a dynamic and detail-oriented Membership Services Specialist to lead the execution of our membership strategy, working closely with our hotel ind...

Read More
Free Webinar: HAC & CBRE Canadian Hotel 2026 Outlook

Join HAC and CBRE Hotels for the launch of CBRE's 2026 outlook, covering major markets from coast to coast. The webinar will also include an update on 2025 perf...

Read More
HAC Submits 2025 Fall Federal Budget Priorities

The Hotel Association of Canada (HAC) has submitted its recommendations for the 2025 Fall Federal Budget, focusing on three urgent priorities for Canada’s hot...

Read More