Media: COVID-19’s Effects on the Hotel Industry
The Hotel Association of Canada (HAC) and its provincial and city hotel association partners have been driving headlines about the impact of COVID-19 on hotels, explaining to the public and governments that relief for our industry means relief for owners, small business and employees. As a result, HAC’s message was covered on every major national news network, earning 150 million impressions nationally.
Television Headlines:
- BNN Bloomberg: Small hotels cash flow has run dry
- CTV News: Hotel Association of Canada warns impact of COVID-19 on business
- CBC News: Canada’s hotel industry hammered by COVID-19
- CHCH News (Ontario): Canadian tourism plummets due to COVID-19
Print Headlines:
National:
- Globe and Mail: Canadian companies begin laying off thousands of employees in first wave of pandemic job losses
- Toronto Star: Hotel Association of Canada warns of impact of COVID-19 on business
(This story, published by the Canadian Press, was published in 75 regional markets) - BNN Bloomberg: Atomic jobless bomb forces Canada to confront scale of crisis
- Global News: Ontario COVID-19 Measures Layoffs in hospitality, travel industries
Trade Publications:
- Hotelier Magazine: Hotel industry has crashed says HAC statement
- Canadian Lodging News: Canada’s Hotel Industry faces collapse
- Canadian Lodging News: Business Continuity a critical issue for hotels
- TravelPulse: Hotels Hit Hard by COVID-19: World Travel/Tourism Group Calls for Massive Aid
Manitoba
- Global News (Manitoba | Manitoba Hotel Association): Coronavirus ‘catastrophic’ for Manitoba hotel industry, says association head
Ontario:
- North Bay Nugget: Hotel room cancellations part of COVID-19 fallout
- CTV News (Ottawa): ‘It’s Decimating’: Ottawa’s tourism and hotel industry hit hard by COVID-19
- Ottawa Business Journal: Chateau Laurier set to close amid dire circumstances for hotel industry
Alberta:
- Edmonton Journal (Alberta Hotel & Lodging Association): Finding homes for homeless a public health emergency in its own right
Saskatchewan:
- Global News (Saskatchewan | Saskatchewan Hotel & Hospitality Association): 10,000 hospitality workers expected to be laid off in Saskatchewan
Hotels Canada’s 2026 Annual Workforce Report
Hotels Canada’s 2026 Annual Workforce Report provides timely insights into the trends shaping Canada’s hotel workforce, as operators navigate a changing labour market. The report examines demographic trends, shifting labour dynamics, regional workforce pressures, and the critical role of both domestic and international talent in supporting hotel operations across the country. It also highlight...
Read MoreThe Government of Canada has announced new Temporary Foreign Worker Program (TFWP) measures. This is a direct response to concerns Canada’s hotel industry has...
Read More
March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel...
Read More
HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies - advocating for practical policies that support workforc...
Read More