Media: COVID-19’s Effects on the Hotel Industry

The Hotel Association of Canada (HAC) and its provincial and city hotel association partners have been driving headlines about the impact of COVID-19 on hotels, explaining to the public and governments that relief for our industry means relief for owners, small business and employees. As a result, HAC’s message was covered on every major national news network, earning 150 million impressions nationally. 

Television Headlines:

Print Headlines:

National:

Trade Publications:

Manitoba

Ontario:

Alberta:

 Saskatchewan: 

Hotel Association of Canada Rebrands as Hotels Canada, Marking a New Era for the Industry

March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel Association of Canada is introducing a new name and brand identity—Hotels Canada. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growt...

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Advancing the Hotel Sector’s Agenda: HAC Champions Industry Priorities in Ottawa 

HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies - advocating for practical policies that support workforc...

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2026 National Day for Human Trafficking Awareness: Joint Statement from Canada’s Hotel Associations

February 19, 2026 — On National Human Trafficking Awareness Day in Canada—and throughout the year—Canada’s hotel industry is united in taking action to ...

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HAC’s Strategic Plan – Leading Forward: 2030

Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But thi...

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