HAC Testifies Before The Senate Committee On National Finance

Today, the Hotel Association of Canada was invited to testify before the Senate Committee on National Finance.  Susie Grynol, HAC President & CEO, asked the Government to devote priority and attention to the recovery of hard hit sectors, like hotels.

The broad-based sector agnostic approach has worked up until now, but will fail distressed sectors in the fall. Like the Highly Affected Sectors Credit Availability Program that was announced this winter, we will need a highly affected wage and fixed costs relief program to survive the second year of COVID. HAC called for a tailored approach to deal with distressed sectors, like hotels, that will have a protracted period before true recovery.

Hotel Association of Canada Rebrands as Hotels Canada, Marking a New Era for the Industry

March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel Association of Canada is introducing a new name and brand identity—Hotels Canada. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growt...

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Advancing the Hotel Sector’s Agenda: HAC Champions Industry Priorities in Ottawa 

HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies - advocating for practical policies that support workforc...

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2026 National Day for Human Trafficking Awareness: Joint Statement from Canada’s Hotel Associations

February 19, 2026 — On National Human Trafficking Awareness Day in Canada—and throughout the year—Canada’s hotel industry is united in taking action to ...

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HAC’s Strategic Plan – Leading Forward: 2030

Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But thi...

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