HAC on the Road: Insights | Victoria, BC
Join us in Victoria, BC!
The Hotel Association of Canada is excited to launch its new Regional Events Series, HAC on the Road: Insights, this fall in Victoria, BC.
Join us for a networking breakfast and interactive half-day program designed for leaders from hotel properties in the region. The event will feature:
- An update on HAC’s advocacy efforts
- Insights from the latest HAC Workforce Trends Report and from STR/CoStar
- A hands-on workforce reputation workshop with marketing experts to help hotels position themselves as employers of choice
Victoria Marriott Inner Harbour, Victoria, BC
November 4, 2025
8:00 – 11:30 a.m.
Members (HAC and BCHA): $50
Non-members: $150
EVENT PROGRAM
8:00 – 8:40 a.m.
Networking Breakfast
8:40 – 8:50 a.m.
Welcome, Land Acknowledgement and Remarks from Sponsor
Industry Updates (8:50 – 10:00 a.m.)
8:50 – 9:00 a.m.
British Columbia Hotel Association (BCHA) Update
Update from BCHA President & CEO, Paul Hawes.
9:00 – 9:10 a.m.
Destination Greater Victoria Update
Update and local market outlook from Destination Greater Victoria President and CEO, Paul Nursey.
9:10 – 9:30 a.m.
HAC Update: Advocacy Priorities & Industry Insights
Hear the latest from HAC’s President & CEO, Beth McMahon and Vice President, Policy and Public Affairs, Adrienne Foster on national advocacy priorities that will shape the future of Canada’s hotel industry.
9:30 – 9:40 a.m.
STR/CoStar Hotel Performance Update
Dive into the latest performance data with STR/CoStar, including key trends impacting property-level decision-making.
9:40 – 10:00 a.m.
Victoria Hotel Industry Consultation
Facilitated discussion on Victoria Hotel Industry’s top priorities and emerging issues.
10:00 – 10:20 a.m.
Coffee Break
Workforce Workshop (10:20 – 11:20 a.m.)
10:20 – 10:40 a.m.
Where the Workforce is Headed
Panel session with HAC’s Vice-President, Policy and Public Affairs, Adrienne Foster sharing exclusive results from HAC’s 2025 Fall Workforce Survey, and Ian Milford, Principal, JRoss Hospitality Recruiters.
10:40 – 11:20 a.m.
Position Yourself as an Employer of Choice
Interactive workshop led by branding experts, TartanBond.
11:20 – 11:25 a.m.
Closing Remarks
Recent News & Headlines
2025 Fall Workforce Report
The 2025 Fall Workforce Report is now available—exclusively for HAC members. Drawing on insights from 119 hotel operators across Canada, this edition highlights how workforce pressures continue to shape our industry and how hoteliers are responding through youth recruitment, staff housing, and innovative workforce solutions. Your feedback fuels HAC’s advocacy, helping drive policy change...
Read MoreJoin us in Halifax/Dartmouth! The Hotel Association of Canada is excited to launch its new Regional Events Series, HAC on the Road: Insights, this fall in Ha...
Read More
HAC has endorsed the Reimagining Immigration policy paper, which outlines the Canadian International Workforce Program (CIWP)—a proposed immigration...
Read More
Join us in Victoria, BC! The Hotel Association of Canada is excited to launch its new Regional Events Series, HAC on the Road: Insights, this fall in Victori...
Read More