HAC on the Road: Insights | Victoria, BC
Join us in Victoria, BC!
The Hotel Association of Canada is excited to launch its new Regional Events Series, HAC on the Road: Insights, this fall in Victoria, BC.
Join us for a networking breakfast and interactive half-day program designed for leaders from hotel properties in the region. The event will feature:
- An update on HAC’s advocacy efforts
- Insights from the latest HAC Workforce Trends Report and from STR/CoStar
- A hands-on workforce reputation workshop with marketing experts to help hotels position themselves as employers of choice
Victoria Marriott Inner Harbour, Victoria, BC
November 4, 2025
8:00 – 11:30 a.m.
Members (HAC and BCHA): $50
Non-members: $150
EVENT PROGRAM
8:00 – 8:40 a.m.
Networking Breakfast
8:40 – 8:50 a.m.
Welcome, Land Acknowledgement and Remarks from Sponsor
Industry Updates (8:50 – 10:00 a.m.)
8:50 – 9:00 a.m.
British Columbia Hotel Association (BCHA) Update
Update from BCHA President & CEO, Paul Hawes.
9:00 – 9:10 a.m.
Destination Greater Victoria Update
Update and local market outlook from Destination Greater Victoria President and CEO, Paul Nursey.
9:10 – 9:30 a.m.
HAC Update: Advocacy Priorities & Industry Insights
Hear the latest from HAC’s President & CEO, Beth McMahon and Vice President, Policy and Public Affairs, Adrienne Foster on national advocacy priorities that will shape the future of Canada’s hotel industry.
9:30 – 9:40 a.m.
STR/CoStar Hotel Performance Update
Dive into the latest performance data with STR/CoStar, including key trends impacting property-level decision-making.
9:30 – 10:00 a.m.
Victoria Hotel Industry Consultation
Facilitated discussion on Victoria Hotel Industry’s top priorities and emerging issues.
10:00 – 10:20 a.m.
Coffee Break
Workforce Workshop (10:20 – 11:20 a.m.)
10:20 – 10:40 a.m.
Where the Workforce is Headed
Panel session with HAC’s Vice-President, Policy and Public Affairs, Adrienne Foster sharing exclusive results from HAC’s 2025 Fall Workforce Survey, and Ian Milford, Principal, JRoss Hospitality Recruiters.
10:40 – 11:20 a.m.
Position Yourself as an Employer of Choice
Interactive workshop led by branding experts, TartanBond.
11:20 – 11:25 a.m.
Closing Remarks
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