Coalition of the hardest hit businesses praises new legislative proposal in support of businesses still facing significant pandemic-related challenges
The Coalition of the Hardest Hit Businesses praises the Government’s legislative proposal to provide much-needed support to the tourism and hospitality sectors. Bill C-2, An Act to provide further support in response to COVID-19, is the first Bill introduced in the House Commons by the new Liberal Government and makes good on commitments to save valuable business and jobs that are critical to Canada’s economy.
Since the beginning of the COVID-19 pandemic, the travel and tourism sector (including major events, tourism operators, hotels, etc.) has been devastated by border closures, travel bans, and the loss of international and domestic travellers.
“Our members and employees need this program to survive, as the pandemic challenges continue into next year,” said Beth Potter, President and CEO of the Tourism Industry Association of Canada and Co-Chair of the Coalition of the Hardest Hit Businesses. “Travel and tourism-related businesses were the first hit and the hardest hit by the pandemic. It is clear that this Bill recognizes the tourism sector and our employees will need support from the government in order to survive and recover.”
“Hotels in Canada have lost two years of travel and tourism business. Without the support introduced by the Deputy Prime Minister today, as many as 60% of the hotels in this country would have closed permanently,” said Susie Grynol, President and CEO of the Hotel Association of Canada (HAC) and Co-Chair of the Coalition of the Hardest Hit Businesses. “We built this coalition to save this sector and we are extremely thankful that the Government has listened and responded.”
The Coalition also noted that this legislation was made possible because of the personal engagement of the federal Cabinet and the broad-base support among all Members of Parliament in the House of Commons who understand the importance of the tourism sector’s recovery to Canada’s economic growth and global competitiveness.
The Coalition urges all MPs to pass this Bill as quickly as possible to ensure continued support to tourism businesses in Canada.

The Hotel Association of Canada (HAC) is seeking a Membership Services Specialist to play a key role in strengthening relationships with our members and partners across the country. As the primary point of contact for membership engagement, this position will drive recruitment, retention, and satisfaction, ensuring that members see real value in their HAC affiliation. This is an exciting opportuni...
Read MoreJoin HAC and CBRE Hotels for the launch of CBRE's 2026 outlook, covering major markets from coast to coast. The webinar will also include an update on 2025 perf...
Read More
The Hotel Association of Canada (HAC) is seeking a highly organized and resourceful Office and Team Support Specialist to join our dynamic team. Based in Ottawa...
Read More
The Hotel Association of Canada (HAC) has submitted its recommendations for the 2025 Fall Federal Budget, focusing on three urgent priorities for Canada’s hot...
Read More