Canada’s Hotel Sector Applauds New Targeted Support Program

Statement from Susie Grynol, President & CEO of the Hotel Association of Canada:

“Today, the Hotel Association of Canada is applauding the government for delivering on their election promise to provide the tourism, hotel, and events businesses the help they need to stay afloat and continue to maintain the highest level of employment possible. These new measures will help the very seasonal hotel industry through the winter to continue to pay its employees and fixed costs.

The hotel industry is among Canada’s hardest hit businesses. This industry was the first hit and will be the last to recover. Even as the economy reopens business, international and domestic travel will lag compared to other sectors in the economy. The new programs announced today will help hotels across the country stay afloat through a difficult winter until we can reopen and welcome back millions of travelers in the spring.

Without survival support, up to 60% of our industry would have shuttered its doors making temporary job losses permanent. This announcement gives the hotel industry hope and a signal of strength that it can weather the storm until the Spring. We look forward to a strong rebound in the Spring when travel is wide open, vaccines rates are higher, mass gathering restrictions have been lifted.”

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