Alana Baker appears before the House of Commons Standing Committee on Finance

The Hotel Association of Canada was once again invited to testify before the House of Commons Standing Committee on Finance.

HAC Vice President of Policy & Public Affairs, Alana Baker, reminded the #FINA Committee that Canada’s hotel sector needs a clear signal in the Budget that the Government acknowledges our unique challenges and will stand behind us until recovery is possible.

Specifically, HAC brought forward two critical asks for consideration in the Federal Budget:

  1. An extension and enhancement of CEWS at 75%, targeting hard hit industries until the end of 2021; and
  2. An extension and enhancement of the CERS program for hard hit businesses, including deeper support for medium-sized businesses.

A commitment in the Budget would give our sector the confidence they need to remain intact and maintain employment.

HAC’s Strategic Plan – Leading Forward: 2030

Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But this pace also brings advantage—fresh openings, bold innovations, and momentum for those prepared to adapt. In times like these, purposeful direction matters. HAC is pleased to share HAC’s new Strategic Plan, Leading Forward: 2030, which d...

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No Room for Trafficking: From Commitment to Action (Free Webinar)

📅 Date: January 27⏱ Time: 1:00 – 1:30 p.m. ET As part of the national No Room for Trafficking initiative, the Hotel Association of Canada is hosting a fr...

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Senate Inquiry Highlights the Nation-Building Value of Tourism

On November 18, 2025, Senator Karen Sorensen introduced Senate Inquiry No. 8: The nation-building value of tourism in Canada — drawing national attention to t...

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