#HotelWorkLife
An industry-wide campaign to spotlight the stories that make our industry extraordinary. It’s all about the real people behind the scenes, sharing their unique experiences in hotels across Canada.
This initiative builds on the success of our earlier efforts to highlight the incredible stories within our industry. In Phase 1, we launched a paid campaign targeted at youth between 18 and 24, featuring young workers who shared why they love the hotel industry that reached 7 million views. Now, the #HotelWorkLife campaign builds on that momentum with an organic campaign that invites the viewers behind-the-scenes with hotel workers who love their jobs.
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Recent News
Senate Inquiry Highlights the Nation-Building Value of Tourism
On November 18, 2025, Senator Karen Sorensen introduced Senate Inquiry No. 8: The nation-building value of tourism in Canada — drawing national attention to the critical role tourism plays in the Canadian economy and the communities it supports. Tourism is a $130 billion economic driver, supporting hundreds of thousands of jobs and sustaining businesses across every region of the country. Hot…
Read MoreThe 2025 Fall Workforce Report is now available—exclusively for HAC members. Drawing on insights from 119 hotel operators across Canada, this edition highl…
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Join us in Halifax/Dartmouth! The Hotel Association of Canada is excited to launch its new Regional Events Series, HAC on the Road: Insights, this fall in Ha…
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