#HotelWorkLife
An industry-wide campaign to spotlight the stories that make our industry extraordinary. It’s all about the real people behind the scenes, sharing their unique experiences in hotels across Canada.
This initiative builds on the success of our earlier efforts to highlight the incredible stories within our industry. In Phase 1, we launched a paid campaign targeted at youth between 18 and 24, featuring young workers who shared why they love the hotel industry that reached 7 million views. Now, the #HotelWorkLife campaign builds on that momentum with an organic campaign that invites the viewers behind-the-scenes with hotel workers who love their jobs.
Ambassador Stories: Real Voices from the Industry
We’ve worked with hotel industry ambassadors from across Canada to capture their behind-the-scenes experiences. Watch and share these incredible stories that highlight the unique opportunities in the hotel industry:
Resources
Recent News
2025 Business Intelligence Report is Now Available
Unveiled at the 2025 HAC Conference, the 2025 Business Intelligence Report, produced in partnership with CBRE, offers a data-rich snapshot of Canada’s hotel industry. The report includes insights on the total number of hotels and rooms, revenue performance, and the sector’s contribution to government revenue….
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