#HotelWorkLife
An industry-wide campaign to spotlight the stories that make our industry extraordinary. It’s all about the real people behind the scenes, sharing their unique experiences in hotels across Canada.
This initiative builds on the success of our earlier efforts to highlight the incredible stories within our industry. In Phase 1, we launched a paid campaign targeted at youth between 18 and 24, featuring young workers who shared why they love the hotel industry that reached 7 million views. Now, the #HotelWorkLife campaign builds on that momentum with an organic campaign that invites the viewers behind-the-scenes with hotel workers who love their jobs.
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Recent News
Advancing the Hotel Sector’s Agenda: HAC Champions Industry Priorities in Ottawa
HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies – advocating for practical policies that support workforce access, reduce red tape, and strengthen investment across the sector. HAC has delivered six federal submissions in the current parliamentary session, focused on workforce access, youth employment, rural development, p…
Read MoreFebruary 19, 2026 — On National Human Trafficking Awareness Day in Canada—and throughout the year—Canada’s hotel industry is united in taking action to …
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Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But thi…
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