#HotelWorkLife
An industry-wide campaign to spotlight the stories that make our industry extraordinary. It’s all about the real people behind the scenes, sharing their unique experiences in hotels across Canada.
This initiative builds on the success of our earlier efforts to highlight the incredible stories within our industry. In Phase 1, we launched a paid campaign targeted at youth between 18 and 24, featuring young workers who shared why they love the hotel industry that reached 7 million views. Now, the #HotelWorkLife campaign builds on that momentum with an organic campaign that invites the viewers behind-the-scenes with hotel workers who love their jobs.
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Recent News

Driving Efficiency and Sustainability in Canada’s Hotel Industry Sustainability is no longer optional — it is a competitive necessity. Guests and corporate clients increasingly expect hotels to demonstrate environmental leadership, while operators continue to seek ways to improve efficiency and reduce costs. That’s why the Hotel Association of Canada has partnered with Green Key Global…
Read MoreWe are seeking a dynamic and detail-oriented Membership Services Specialist to lead the execution of our membership strategy, working closely with our hotel ind…
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Join HAC and CBRE Hotels for the launch of CBRE’s 2026 outlook, covering major markets from coast to coast. The webinar will also include an update on 2025 perf…
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