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Hotel Workforce Growth Strategy

Our Hotel Workforce Growth Strategy shares key research, resources, and fosters industry-wide collaboration. Our focus areas include attracting domestic and international workers, delivering employer support, and driving industry-wide change.

The Hotel Workforce Action Plan

Addressing Canada’s Labour Shortage

Through the Government of Canada’s Tourism Relief Fund and a partnership with Deloitte Canada, HAC led the development of Canada’s first Hotel Workforce Action Plan. This report identifies major shifts in Canada’s workforce since COVID, why the hotel sector was disproportionately impacted, and challenges ahead. The Workforce Action Plan outlines immediate and longer-term actions for resolving the critical labour shortage issue domestically.

Hotel Action Plan
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Hotel Labour Summit

Industry Collective Action

The hotel industry’s first ever labour summit convened 50+ industry leaders to address the pressing challenges faced by the hospitality sector. Through collaborative discussions and shared expertise, participants explored innovative approaches to attract, recruit, develop, retain, and separate talent within the industry. This summit was just the beginning of HAC’s leadership on workforce collective action.

National Hotel Recruitment Campaign

Attracting Talent

We heard from members across the country that our sector needed a united message to better tell our story as a great place to work.  

In support of hotel summer recruitment efforts we launched a campaign targeted to youth between 18 and 24 featuring young workers who share why they love the hotel industry. The campaign drove traffic to a HAC landing page and hotel job postings.  This paid campaign was made possible through one-time funding from the Government of Canada. 

HAC continues to tell the hotel industry’s story through organic social media and public relations marketing. 


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Workforce Advocacy

As global travel surges, our sector faces a critical workforce shortage, with hundreds of thousands of vacancies. To meet demand, we advocate for policies that will increase access to both domestic and international workers.

Workforce Issues
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Recent News

Fraudulent Hotel Bookings in Canada: Report

The Hotel Association of Canada (HAC) has released a comprehensive report on the rising issue of fraudulent hotel bookings in Canada. This alarming trend is significantly impacting our industry, some key findings from the report include:….

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Spotlight on Data: Farhina’s Insights on HAC Surveys and the Power of Member Feedback

Farhina Balayet is HAC’s Research and Data Visualization Manager, bringing nea….

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New survey: Canadians believe short-term rentals have negative impact on housing affordability, majority want increased regulations

According to a recent survey conducted by Nanos Research, a majority of Canadians think short-term rental properties have a negative or….

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Resources

Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

HAC Issue Brief – Workforce Shortage

Global travel is strong, but Canadian hotels lack the workforce needed to seize this opportunity.

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HAC Member Participation Toolkit

The #HotelWorkLife campaign is a nationwide initiative showcasing the incredible stories of hotel employees across Canada. This campaign is designed to celebrate the variety of careers within our industry and to inspire the next generation of hospitality professionals. We invite your team to participate and help amplify these stories across social media and beyond.

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2025 HAC Pre-Budget Submission

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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HAC 2024 Budget Recommendations

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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HAC Workforce Growth Strategy: Talent Lifecycle

Check out this infographic for 12 ways to invest in employee development at your hotel.

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HAC Workforce Growth Strategy: The New Workforce Reality

More than half of Canada’s workforce are Millennials or Gen Z. Learn what’s important to them.

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HAC Workforce Growth Strategy: Talent Lifecycle Phases

This infographic illustrates the and explains the five phases of the talent lifecycle.

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HAC Workforce Growth Strategy: Quick Start Guide

Check out HAC Workforce Growth Strategy Quick Start Guide for 12 easy and inexpensive tips to attract and keep hotel talent.

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Hotel Association of Canada Hotel Workforce Action Plan

The Hotel Association of Canada Hotel Workforce Action Plan provides an overview of the key pressures faced by the sector as well as recommendations to address the industry’s workforce challenges at every phase of the talent lifecycle (Attraction, Recruitment, Retention, Development, & Separation).

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View Resources

Become A HAC Member

Join Canada’s network of hoteliers. Access exclusive content, research and events to grow your business.

Become a Member
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