Global Competitiveness
Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.
Competition is Fierce
Investing in Canadian Tourism
While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.
International travellers spend 3x more and 3x longer than domestic
Advocating for Destination Canada Investment
Reclaiming Canada’s Tourism Prominence
Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.
Key Industry Win:
International Convention Attraction Fund, administered by Destination Canada to boost business events. Read MoreRecent News
Fraudulent Hotel Bookings in Canada: Report
The Hotel Association of Canada (HAC) has released a comprehensive report on the rising issue of fraudulent hotel bookings in Canada. This alarming trend is significantly impacting our industry, some key findings from the report include:….
Read MoreFarhina Balayet is HAC’s Research and Data Visualization Manager, bringing nea….
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According to a recent survey conducted by Nanos Research, a majority of Canadians think short-term rental properties have a negative or….
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Resources
Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.
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