Global Competitiveness

Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.

Competition is Fierce

Investing in Canadian Tourism

While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.

International travellers spend 3x more and 3x longer than domestic

Issue Brief

Advocating for Destination Canada Investment

Reclaiming Canada’s Tourism Prominence

Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.

Key Industry Win:

International Convention Attraction Fund, administered by Destination Canada to boost business events. Read More

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Resources

Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

2025 HAC Pre-Budget Submission

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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HAC 2024 Budget Recommendations

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HAC Issue Brief – Global Competitiveness

Despite global travel’s rebound, Canada is losing out to other top destinations due to insufficient tourism investment. International visitors are crucial as they spend three times more and stay longer than domestic tourists, bringing significant jobs and revenue to Canada.

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