Global Competitiveness
Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.
Competition is Fierce
Investing in Canadian Tourism
While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.
International travellers spend 3x more and 3x longer than domestic
Advocating for Destination Canada Investment
Reclaiming Canada’s Tourism Prominence
Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.
Key Industry Win:
International Convention Attraction Fund, administered by Destination Canada to boost business events. Read MoreRecent News
2025 Business Intelligence Report is Now Available
Unveiled at the 2025 HAC Conference, the 2025 Business Intelligence Report, produced in partnership with CBRE, offers a data-rich snapshot of Canada’s hotel industry. The report includes insights on the total number of hotels and rooms, revenue performance, and the sector’s contribution to government revenue….
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Resources
Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.
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