Global Competitiveness
Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.
Competition is Fierce
Investing in Canadian Tourism
While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.
International travellers spend 3x more and 3x longer than domestic
Advocating for Destination Canada Investment
Reclaiming Canada’s Tourism Prominence
Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.
Key Industry Win:
International Convention Attraction Fund, administered by Destination Canada to boost business events. Read MoreRecent News
How Green Key Global Strengthens Hotel Performance
Driving Efficiency and Sustainability in Canada’s Hotel Industry Sustainability is no longer optional — it is a competitive necessity. Guests and corporate clients increasingly expect hotels to demonstrate environmental leadership, while operators continue to seek ways to improve efficiency and reduce costs. That’s why the Hotel Association of Canada has partnered with Green Key Global…
Read MoreWe are seeking a dynamic and detail-oriented Membership Services Specialist to lead the execution of our membership strategy, working closely with our hotel ind…
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Join HAC and CBRE Hotels for the launch of CBRE’s 2026 outlook, covering major markets from coast to coast. The webinar will also include an update on 2025 perf…
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Resources
Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.
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