Global Competitiveness
Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.
Competition is Fierce
Investing in Canadian Tourism
While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.
International travellers spend 3x more and 3x longer than domestic
Advocating for Destination Canada Investment
Reclaiming Canada’s Tourism Prominence
Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.
Key Industry Win:
International Convention Attraction Fund, administered by Destination Canada to boost business events. Read MoreRecent News
Career Opportunity: Membership Services Specialist
We are seeking a dynamic and detail-oriented Membership Services Specialist to lead the execution of our membership strategy, working closely with our hotel industry members and partners. This role is central to driving member recruitment, retention, engagement, and satisfaction, while supporting strategic growth and delivering value to our members. The ideal candidate is a relationship-builder, d…
Read MoreJoin HAC and CBRE Hotels for the launch of CBRE’s 2026 outlook, covering major markets from coast to coast. The webinar will also include an update on 2025 perf…
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The Hotel Association of Canada (HAC) is seeking a highly organized and resourceful Office and Team Support Specialist to join our dynamic team. Based in Ottawa…
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Resources
Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.
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