A 5-Point Plan to Bridge the Hotel Industry Through COVID-19
Canada’s hotel industry was vibrant and thriving before COVID-19, and it will come back strong when normal travel patterns resume. Throughout the pandemic, the hotel industry supported Governments and communities serving as a safe place for:
- front line workers to self-isolate;
- repatriated Canadians to self-quarantine;
- vulnerable Canadians to take shelter; and,
- non-COVID-19 patients to recover We were there for our communities. from surgery.
We are a regulated, professional industry that is deeply committed to health and safety measures. Enhanced safety protocols and systems have been implemented in hotels across Canada to keep both guests and employees safe.
The industry will see a protracted recovery in the face of continued and required travel restrictions and limits on mass gatherings, but with the Government’s support, we can chart the sector’s return as the critical infrastructure it is in every community in Canada.
Hotel Association of Canada Rebrands as Hotels Canada, Marking a New Era for the Industry
March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel Association of Canada is introducing a new name and brand identity—Hotels Canada. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growt...
Read MoreHAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies - advocating for practical policies that support workforc...
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February 19, 2026 — On National Human Trafficking Awareness Day in Canada—and throughout the year—Canada’s hotel industry is united in taking action to ...
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Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But thi...
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